Louis Vuitton
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Whether you’re strolling down the Champs-Élysées or window-shopping on the Avenue Montaigne, it seems like every good Parisienne is toting around a Louis Vuitton handbag. Louis Vuitton opened his first store in Paris in 1854 and was one of the first luggage companies in the world at a time when an interest in travel became more popular. Vuitton began to design innovative flat-topped luggage that was lightweight, airtight and could be stacked in railway cars. Even more desirable than the configuration of the luggage was the elegant cover, the signature gray “Trianon” canvas. Rival luggage manufacturers and counterfeiters began to duplicate Vuitton’s patterns thus leading the company to create its famous logo and classic “Monogram Canvas” design, inspired by Asian and Oriental designs and their participation in the International Exhibitions. Louis Vuitton went from a family business to a worldwide corporation and later expanded their market by designing and selling gloves, wallets and their signature bags. Today the brand is one of the most profitable in the world and is estimated to be worth about 19 billion U.S. dollars. Unfortunately, just like in the early days, counterfeiting is a serious problem, and fake bags are flying off the shelves faster than the real things. In a $1 billion a year counterfeiting industry, faux Louis Vuitton products amounted to 18%. The company is defending itself by only selling in Louis Vuitton shops and rare exceptions in department stores and airports. They have a network of private investigators looking for those making the fake bags, selling them and also those buying them. Getting caught doing either has severe financial punishments as well as jail time. So, just spend the money and get the bag. Besides, it’s always nicer to have the real thing!
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